Postmodernism in Graphic Communication

The term postmodernism is used in the 1970s, They used it to describe changes that happened in the western society and culture from the 1960s. Postmodernism was a reaction to modernity. Postmodernism in graphic communication is a visual and decorative movement. Many designers and critics struggled that postmodernism never really had a strong effect in graphic design as it affected all the other fields such as art, music, architecture, and literature. The different concept of postmodernism in the various design fields never remained to graphic design much as architecture. Some critics and designers argued that postmodernism had a little impact on graphic and some argued that it could be the graphic design practice and designs is the root of postmodernism. In 1980 postmodernism started to have an impact on graphic design. With time graphic design saw a huge popular raising at the end of the seventies in different forms. Graphic forms became a hobby among children in the western countries. Postmodernism in graphic communications inspired a lot of pop artists such as Warhol and Liechtenstein, not only pop artists, also architectures like Robert Venturi and Denise Scott-Brown. In 1960 non-designers designed many posters of postmodernism in graphics, who were ignorant of the rules of professional craft. Such work was not usually allowed into surveys and histories of design. In the 1970s graphic artists associated with punk rock, and one of the examples is the poster that was designed by the artist Jamie Reid.

This poster of postmodernism was designed to visually explain and describe graphic design for the good of students in Virginia Commonwealth University. The goal of the designer of this post was to squeeze the maximum amount of information into the minimum about of visual space.

 
This poster of postmodernism in graphics , is designed by Wolfgang Weingart. The positioning of the type and images is very experimental and rejects the thought of simplicity that is usually found in a lot of modernist design. There are a lot of various layers in the poster and the layers haven’t been constructed. 

David Carson designs this poster; it is an example of postmodernism in graphics. The designer has the type not aligned to a grid system; It does not follow the same function rules of modernist design. The type appears to look like it was placed by hand; it is not look clear cut.

This is an example of a poster of postmodernism graphics that is associated with punk rock that is designed by an artist named Jamie Reid. The technique that was used was a copy paste. It was a sign of rebellion against conventional posters. The type did not follow a grid system.

This is a piece of postmodernism poster in graphic design, designed by April Grieman. The shapes that were used were part of postmodernism era. The colors have been set off purposely; it did not follow the rules of modernism.






Bibliography:
Poynor, R. (2003). Graphic design and postmodernism. United Kingdom London.

Woods, T. (1999). Beginning Postmodernism. UK, Manchester.

Ryan, W. conover, T. (2004). Graphic communications today. United States, NY.

Bennett, A. (2006). Design studies: theory and research in graphic design. NY.